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Thanks to the significant potential in the Nordic region, Kooi Camera Surveillance continues to grow in Europe. Kooi Nordic emerges as the natural branch of the Kooi tree, presenting the brand-new Managing Director, Philip Knudsen, with the exciting challenge of conquering Northern Europe. “In two years we’ll have a Swedish, Norwegian and Finnish hubs, along with our very own Kooi Alarm Center.” says the determined Danish MD.
“Amazing, I love this company,” Philip starts. “The Dutch culture is pretty similar to the Danish culture. The directness, no-nonsense, the positive attitude and the entrepreneurship. And the challenges, wow! Nordic is expected to be the fastest-growing region for the next four years. We expect to grow 70% in 2024. I have never arrived in a company where the expectations to grow are that high. But I truly believe we can do it!”
What truly excites Philip is the vast opportunity at hand, the chance to build a company swiftly and transform it into a prominent and successful Nordic corporation. Philip brings a wealth of experience with him. For the last two years, he worked as Chief Marketing Officer (CMO) for COBOD, a Danish international scale-up company which produced the world’s largest 3D construction printers. “COBOD was able to print tall wind turbine towers with concrete, layer by layer. A cool technology. And it was partly owned by General Electric for whom parts of wind turbines could be printed in 3D.”
First and foremost, Philip's top priority is the expansion of his Nordic team, currently comprising five dedicated colleagues. “Kees Glandorff, Morten Dissing, Mike Hulstrom and Per Clemmensen are terrific!” he states. “They speak the language, know the culture, the rules and regulations. It all makes complete sense. But we have to scale up in sales and organisation. In staffing, we hope to grow from 5 people today to a fully autonomous pilar with more than 30 people in 2027. This includes Alarm Center, a fully developed sales force and support functions in marketing, HR and finance.”
A strategic mastermind, Philip, has a clear roadmap in mind. “First, it’s important to build up a frontline of sales force so we are recruiting two sales managers. In doing so we look explicitly at Swedish professionals to start transforming the organisation from only Danish to more Nordic. Next year, we expect to open a Swedish hub alongside our existing one in Denmark. From there, we can easily expand our business in Scandinavia.”
When it comes to Kooi's business strategy, our primary focus is on renewables, encompassing wind and solar projects throughout the Nordic region. This sector has been a historical strong suit for Kooi and continues to be so. Philip affirms, “We still expect that Wind will be the main market segment in the years to come. Solar, Infra and Construction will also grow. A bit further out we also expect to penetrate the waste- and recycling segment with our RED-product like we have seen successfully done in Benelux.”
Over the past few years, Kooi has successfully forged valuable partnerships with security companies across Denmark, Sweden, Norway, and Finland. The collaboration with Qsecurity and Upfront Security are some good examples. As Philip explains, “These partnerships have proven highly effective, and we add something valuable to each other's products and services. Therefore, we're actively exploring opportunities to establish new partnerships in the future.”
Philip's approach to business ventures has always been thoughtful and deliberate, aligning seamlessly with his commitment to Kooi. He reflects, “Kooi is an amazing company with immense potential. I'm genuinely grateful and humbled to be a part of this remarkable organization.”
Our commitment to growth, innovative technology, and strong partnerships is the key to our success. Discover the power of Kooi's surveillance solutions and explore more by reaching out to Philip Knudsen and our dedicated team. Together, let's shape a secure and prosperous Nordic region. Don't hesitate to connect with us for more information.
"I'm driven by Kooi's unwavering dedication to a safer and prosperous future in the Nordic region."
Philip Knudsen, our Managing Director at Kooi Nordic, is an experienced leader with a strategic vision driving our Northern European growth. With a strong background in security and a focus on renewables, he's committed to forging valuable partnerships. Reach out to Philip and our dedicated team to secure the future of the Nordic region.
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